Achieve this, Uli Grabenwarter (Deputy Director Equity Investments, European Investment Fund) said to the asset manager audience as he concluded his keynote on solution-driven finance, and worry no more. In the future, according to Uli, money will lie in the value a solution brings to societal challenges. It will come from outside the traditional buyer-seller relationship as the linear growth model is replace by the user model. Instant transparency and accountability will make societal responsibility the most decisive factor for competitiveness. And, yes, the profitability of businesses will depend on their ability to monetise societal value. Hear, hear.