Nicolas Bideau, Federal Department of Foreign Affairs (FDFA)

Nicolas Bideau

After studies at the University of Lausanne and graduating in Political Science at the Sorbonne, Paris/France, and a diploma of postgraduate studies in history and civilization from Academy of Social Science Paris, France, Nicolas Bideau spent three years in Beijing, China, to complete his postgraduate studies at the University of Beijing. In 1999 he became a member of the diplomatic staff at the Office for Economic and Financial Affairs of the Federal Department of Foreign Affairs (FDFA) in Berne. From 2000 to 2002 Mr. Bideau worked for the Political Affairs section at the Swiss embassy in New Delhi, India, and Asian Affairs division upon his return to Switzerland. In 2003 Mr. Bideau was appointed diplomatic advisor to the President of the Swiss Confederation and Head of the Federal Department of Home Affairs (FDHA). He then became Head of the center of expertise for foreign cultural policy in the Federal Department of Foreign Affairs (FDFA). From 2005 to 2010 he was the Head of the film department in the FDHA. Since 2011 Mr. Bideau has been the Head of Presence Switzerland in the Federal Department of Foreign Affairs (FDFA). Presence Switzerland is competent for the image of Switzerland abroad, and implements the strategy of the Swiss Federal Council on Switzerland’s communication abroad. In 2012 the Federal Council of Switzerland appointed him as their Ambassador.


09.40 - 10.30

AML in the distribution context

Transparency in the investment chain: – know your distributor, know your client and know your beneficial owner. With the implementation of the 4th AML Directive, the coming into life of the Ultimate Beneficial Ownership Register and increased scrutiny from the CSSF, notably through the new “Manco” Circular, what do the authorities expect from asset managers and service providers? Who reports what to whom and how is the process being vetted?

11.00 - 11.50

Tomorrow's cross-border fund distribution in the EU

As part of the Capital Markets Union project, the European Commission has initiated ways to facilitate cross-border distribution in Europe. The proposals strike a trade-off between removing distribution barriers and adequate investor protection. How will these new rules modify European fund distribution?

11.50 - 12.20

Bad banks? The impact of reputation on marketing

Nation branding and image building: how does the overall reputation as a fund domicile contribute towards distribution efforts? How much does image influence decision-making?

  • Sasha Baillie

    Sasha Baillie CEO & Former chairwoman of Luxembourg’s nation branding committee Luxinnovation

  • Nicolas Bideau

    Nicolas Bideau Ambassador, Head of Presence Switzerland Federal Department of Foreign Affairs (FDFA)

14.30 - 15.30

Workshop I - geographical distribution hot spots: UK

14.30 - 15.30

Workshop II - geographical distribution hot spots: Latin America

14.30 - 15.30

Workshop III - geographical distribution hot spots: Asia