Freddy Brausch, Linklaters LLP

Freddy Brausch Freddy has been a partner in Linklaters Luxembourg’s Investment Management Group since 1988. He served as the office’s Managing Partner for, in aggregate, 12 years. Freddy is a senior industry figure of the investment fund sector. Over the years, he represented several prime investment banks and asset managers, on all aspects of their investment management business including the structuring of traditional as well as alternative investment fund products. He has also been involved in the servicing side of asset management, advising global custodians, administrators and securities settlement houses. Freddy is/has been, a member of several advisory bodies to the Luxembourg government and to the regulator of the financial sector (CSSF). Freddy is speaking regularly at national and international funds conferences and industry road-shows in Europe, the US and Asia. Freddy serves as independent director of a Luxembourg bank, of a Luxembourg management company and of several Luxembourg investments funds. Freddy Brausch holds a law degree from the University of Aix-en-Provence, France and an LL.M from the London School of Economics (University of London). He is a member of the Luxembourg Bar.


Chairperson's introduction

09.40 - 10.00

News from Asia and the US

A discussion with the conference partners, NICSA and HKIFA, on the recent developments in their respective fund industries

10.00 - 10.30

Distribution trends: aviation as a reference industry

Lessons to learn from air travel industry – fundamental changes in distribution channels, direct distribution, generational shift, innovative pricing etc.

GDS, AEA and IATA are acronyms that the fund industry might not be too familiar with, however they belong to an industry that also underwent profound changes over the past decade. Changes in the global distribution systems impacted not only travelers and intermediaries, but most of all the airlines directly. Prestigious brands disappeared and made room for low cost airlines, airline mergers and alliances. Are there lessons to be learned by the fund industry?

11.00 - 11.40

Data: distribution intel - data is big, intelligence will be augmented

An examination of how data contributes to distribution. If investment decisions are based on data, for sure distribution decisions must be. In fact, as data itself is becoming an asset class, is the asset manager becoming a data manager?

11.40 - 12.20

Integration of sustainability factors in fund distribution rules

In the context of the EU Action plan on Sustainable Finance, the integration of sustainability risks and factors in MiFID II is envisaged via the introduction of mandatory assessments of client ESG preferences. How to match these subsequently with the right financial products? AIFMD and UCITS regulations will see similar developments. In practice, how will this affect distributors?

14.30 - 15.00

Young perspectives

Talk to millennials, not about them – thoughts about money and financial planning, the need for a fund shopping app etc. – what is it the young clients want?

16.00 - 16.40

Distributors take centre stage

Do investors feel they get value for money? What sells and what doesn’t? Regulation, pricing, digitalisation, investor education… what really influences fund sales?

16.40 - 17.10

Everything you always wanted to know about distribution (but were afraid to ask)

Ad-hoc session: expertise upon request

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