Manuela Fröhlich, LRI Group

Manuela Fröhlich

Manuela has nearly 30 years of experience in the international banking and investment management industry, including over 20 years in management roles, always focused on her strength: client relationship and distribution. Her career began in 1989 at HypoBank (now Unicredit) in Germany where she served in client services, sales and management roles.  In 2001 she moved into investment management, when she was asked to join the fund distribution unit of Foreign & Colonial (now BMO) in London. Until 2010 she was responsible for various teams covering distribution, marketing & PR, client services, institutional client solutions before heading up the global wholesale business. Manuela joined Luxembourg Management Company Alceda in 2011 to develop their 3rd party distribution business initially from their London office, before relocating to their Frankfurt and Luxembourg base. Since March 2017 she has led the business development department for LRI Group before becoming Head of Capital Introduction & Distribution in 2019.


09.40 - 10.00

News from Asia and the US

A discussion with the conference partners, NICSA and HKIFA, on the recent developments in their respective fund industries

10.00 - 10.30

Distribution trends: aviation as a reference industry

Lessons to learn from air travel industry – fundamental changes in distribution channels, direct distribution, generational shift, innovative pricing etc.

GDS, AEA and IATA are acronyms that the fund industry might not be too familiar with, however they belong to an industry that also underwent profound changes over the past decade. Changes in the global distribution systems impacted not only travelers and intermediaries, but most of all the airlines directly. Prestigious brands disappeared and made room for low cost airlines, airline mergers and alliances. Are there lessons to be learned by the fund industry?

11.00 - 11.40

Data: distribution intel - data is big, intelligence will be augmented

An examination of how data contributes to distribution. If investment decisions are based on data, for sure distribution decisions must be. In fact, as data itself is becoming an asset class, is the asset manager becoming a data manager?

11.40 - 12.20

Integration of sustainability factors in fund distribution rules

In the context of the EU Action plan on Sustainable Finance, the integration of sustainability risks and factors in MiFID II is envisaged via the introduction of mandatory assessments of client ESG preferences. How to match these subsequently with the right financial products? AIFMD and UCITS regulations will see similar developments. In practice, how will this affect distributors?

14.30 - 15.00

Young perspectives

Talk to millennials, not about them – thoughts about money and financial planning, the need for a fund shopping app etc. – what is it the young clients want?

16.00 - 16.40

Distributors take centre stage

Do investors feel they get value for money? What sells and what doesn’t? Regulation, pricing, digitalisation, investor education… what really influences fund sales?

  • Gary Collins

    Gary Collins Head of Distribution EMEA & Latin America Columbia Threadneedle Investments EMEA APAC

16.40 - 17.10

Everything you always wanted to know about distribution (but were afraid to ask)

Ad-hoc session: expertise upon request