Laura González, Allfunds

Laura González

Laura González joined Allfunds back in 2011 like Global Accounts Director. A few years later, she took over the Brazilian market where she oversaw the company business strategy and was in charge of stablishing the local office. She was appointed Head of Iberia & Americas in November 2017 covering both, strategic direction and Allfunds expansion model across the region. Prior to this, she led the Wealth Management new business strategy within Thomson Reuters covering a large number of emerging and mature markets such as Germany, France, Iberia & Africa. She also led the Lipper sales team in IBERIA and the merge of this company due to its purchase by Reuters. A Spanish native, she earned her bachelor’s degree in Communication from Universidad Complutense de Madrid & Eichstaett University in Germany. She also holds Postgraduate studies in International Relations from the Université Libre in Brussels and an Executive in Behavioural Economics from the London School of Economics (LSE). Laura speaks 5 languages and started her career at the European Investment Bank in Luxembourg (EIB).


09.40 - 10.30

AML in the distribution context

Transparency in the investment chain: – know your distributor, know your client and know your beneficial owner. With the implementation of the 4th AML Directive, the coming into life of the Ultimate Beneficial Ownership Register and increased scrutiny from the CSSF, notably through the new “Manco” Circular, what do the authorities expect from asset managers and service providers? Who reports what to whom and how is the process being vetted?

11.00 - 11.50

Tomorrow's cross-border fund distribution in the EU

As part of the Capital Markets Union project, the European Commission has initiated ways to facilitate cross-border distribution in Europe. The proposals strike a trade-off between removing distribution barriers and adequate investor protection. How will these new rules modify European fund distribution?

11.50 - 12.20

Bad banks? The impact of reputation on marketing

Nation branding and image building: how does the overall reputation as a fund domicile contribute towards distribution efforts? How much does image influence decision-making?

14.30 - 15.30

Workshop I - geographical distribution hot spots: UK

14.30 - 15.30

Workshop II - geographical distribution hot spots: Latin America

  • Sandrine Lilliu

    Sandrine Lilliu Conducting Officer for Marketing & Distribution J.P. Morgan Asset Management Europe S.à r.l

14.30 - 15.30

Workshop III - geographical distribution hot spots: Asia